DEUCE

Extended Performance. For the new creative directors (Cate Blanchett and Andrew Upton), and for the launch of the Season 2009 Campaign, the studio developed a characteristic creative blend of typography, photography, illustration and print techniques.

* Photography by Terence Chin

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Sign Language. As its name suggests, the GreenLinks signage project aims to promote the benefits of footwork over petrol-power. A city is only as good as its ‘sign language’ and the studio developed a signage system that links parts of the Waverley area together.

* Photography by Al Goh

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Squeaky Wheels. The ‘gypsy bikes’ for Sydney Harbour Foreshore Authority, reflect the studio’s diverse conceptual skills. Conceived to promote The Rocks markets, the vintage bikes feature custom signage, rustic baskets and boxes and traditional signwriting, the effect is eye-catching and site sensitive.

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Clean, Green and Powerful. The term “The Everyday Stadium” is both a gentle and ironic nod to the Olympic legacy and a description of the design concept, which is made up of three elements: a large central open space, an edge of walls and seats and large perimeters of shade – one built and the other through trees. This “complete project” successfully encompasses four design disciplines – landscape architecture, architecture, industrial and graphic design – to create a memorable open space.

* Photography by Terence Chin

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Events NSW works to position Sydney and NSW as the preferred Australian events destination. As part of the department’s commitment to create an energised Sydney, the studio developed a bold, clean ‘look and feel’. The result is an identity package that presents Events NSW as a future-thinking government department.

* Photography by Terence Chin

Situated at one of Sydney’s most dramatic coastal locations and over three metres long, the Cliff Street ‘Interp’ tells the historical story of the area.

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There’s a sense of the absurd around Deuce’s specially created US Beastie, a homemade box head mask crafted as the studio mascot. The custom-techno cardboard man features ‘JACK’ underneath the strapline: All work and no play makes Jack a dull boy, all play and no work makes Jack a mere toy.

Italian bike graphics meet a graphic Japanese pop aesthetic. The studio creates an identity for a new cool café in Camperdown.

* Photography by Nick Bowers

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Watch our design wheels spin with Clarence St Cyclery and Trek. As Australia’s oldest and most successful bicycle store (over 30 years in business), the studio rebrands the face of Clarence Street Cyclery with a fusion of contemporary and retro graphics.

* Photography by Brett Boardman

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We take the humble house brick to glossy and glamorous heights! In conjunction with leading landscape architectural studio, Aspect, the studio designed a ‘Brixal’, a hybrid pattern of pixels and bricks that form a brick hedge.

The Royal Australian Institute of Architects (RAIA) commissioned the studio to create a bold and dynamic identity for their provocative conference, Critical Visions. The conference, directed by leading architect, Richard Francis Jones, talked about the cultural and environmental changes within world international architecture.

* Photography by Terence Chin

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As part of the studio’s pledge to enhance public signage, the Former BP Park demonstrates what can be created with a beautiful site and a dense post industrial history.

* Photography by Dianna Snape

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On your next visit to Bondi Beach, don’t forget to visit the new park at the spectacular Ben Buckler Point. The studio designed a site-sensitive and dramatic memorial cum signage piece, building on their signage and interpretive portfolio.

* Photography by Dianna Snape

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Deuce joins the dots and points visitors and tourists in the right direction with three new signage projects for Waverley Council. The Bondi Beach wayfinding signage connects with the GreenLinks signage which connects with the Bondi Junction wayfinding which connects with the...

* Photography by Dianna Snape

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