With a voluptuous bubble in the shape of theatre spotlights, the new corporate identity for Sydney Theatre Company is perfect to portray the idea of ‘drama’. Created for new company directors, Cate Blanchett and Andrew Upton, the studio designed the spotlight-inspired identity, customised stencil font and applied them to the season 2009 collateral. Design work included: season brochure, print collateral, environmental graphics and outdoor signage.